Posted by Looking for something that can add style and appeal to your branded items? Then patches are the best option. They provide you with cost-effective and versatile solutions. Each patch is different from others, giving a perceived value and elevating the outcome.
In this blog, you will learn the types of patches and the use of them in customizing your outfits. You will also learn how these patches can help in promoting the business. So let’s dig in.
Types of patches and their use
Different types of patches can be used to create brand awareness. You can always consult online logo patches maker or others when you want to design a patch for your business.
Embroidered patches
These patches have soft surfaces. Embroidered logo patches are the most traditional and popular patches in the market. Compared with woven patches, these patches are made using thicker thread. You can use sewing, ironing, Velcro, or other ways to attach these items to your desired place.
Use: The advantage of these patches is that they are more colorful, making them an ideal choice for brands looking to add something shiny and attention-grabbing.
Woven patches
Companies designing woven badges use fine threads giving it a classic look and refined detailing. The backing options for these patches include using heat seal, iron, pressure-sensitive, and Velcro.
Use: Although these patches look very similar to embroidered patches, but there is a slight difference. As these patches are made using a thinner thread, so can be used to make custom fashion patches that require more details.
Leather patches
When adding custom leather patches using the brand logo, you can add a touch of quality to every item. The design of these patches is different from others. You can either emboss, laser engrave, UV print, or other ways to create the logo.
Use: Customizing a leather patch with a personalized logo can help you in promoting your brand image. Therefore, you can add them to clothing like jackets, shirts, hats, trousers, and even wallets.
Velcro patches
These patches are small pieces of stickers that you can attach to clothing, bags, or other materials. With either a design or logo on them, they are used as decoration items to support a cause or organization. These patches are often used by customers, due to their feature of being durable and long-lasting. If you are thinking of placing an order for these patches, you can always look for services like Velcro patches UK or worldwide. Before you book your order with any company, check out their customers’ reviews.
Use: These patches are often found on the uniforms of employees, and generals, or used in name tags. The hook and loop feature allows them to be easily attached to almost any surface without any fabric restriction.
PVC patches
PVC patches are durable. Made from rubber that is lightweight, waterproof, and colorfast. Custom PVC patches are usually made with seam grooves for easy sewing. You can also use Velcro fasteners to attach a PVC patch. This is a method that is used by customers as it is more economical and easy to remove when required.
Use: Due to its characteristics of being durable, it is ideal to use on clothing designed for outdoor, mountaineering, children’s clothes, school uniforms, and on backpacks and shoes.
Bullion patches
These patches are India wire patches, or metal silk patches, available in gold and silver. The gold silk thread is hand-sewn on black felt. The quality of hand-stitch is high, giving it a stylish 3D embroidery look.
Use: These patches are used on the uniform of honor guard clothing, giving it a noble and elegant look. You can find them on royal clothes, blazer coats, caps, jackets, shirts, and all the garments you can think of.
Iron-on patches
Iron-on logo patches custom are made with adhesive backing. You can peel them and can easily iron them on the fabric. They are water-proof, durable, and have skin-good effects. Although they are strong but lose their stickiness when washed for a long time. Customers who pursue long-term use do not choose this type.
Use: Being durable, and water-proof, these patches are good for shirts, t-shirts, trousers, uniforms, coats, and others.
How can custom patches increase brand awareness?
The question here may arise how to use custom patches to promote your business? The answer is hidden in this section of the blog.
Affordability
Using traditional advertising tactics, custom patches are a highly cost-effective way to boost your business. They become inexpensive when they have placed the order in bulk quality, with their durability that ensures long-lasting brand exposure.
Versatile
Customers can use these patches apart from attaching them to clothing. They can attach them on backpacks, or bags, or collect them in a business expo as a souvenir or standalone gift. This characteristic allows you to target a wider audience and create a sense of brand awareness.
Conversation starters
When unique and eye-catching patches are viewed by the audience, they spark curiosity among them. People will often inquire about the design, leading to building grounds for conversations about the brand and its services. They help in spreading brand awareness.
Brand awareness
Using custom logo patches is a way to advertise without a subscription requirement. If you choose the right type of advertising, your business will stand out and become the first thing that people will notice. The customers will know about the mission and value. Therefore, when you are designing your logo look for services like custom logo patches UK or other.
Revealing the identity of the employee
Have you noticed the time when you enter a store and find it difficult to spot a person whom you can ask for help? It becomes a challenge especially when you need assistance on a sensitive issue or you are unaware of whom to trust.
Making the clients and employees happy at the same time is important for the brands. Companies can always make employees happy by allowing them to wear casual dresses at the workspace by personalizing the uniforms with company patches. The customer will be entertained by making it easy for them to locate the person whom they need. Establishing the trust of the customer in the service.
Moreover, companies can also encourage their employees by awarding them with special patches to raise their spirits and enhance their performance.
Opportunity for collaboration in an event
When companies use patches on the shirts or jackets of social workers, they are generating the best technique for publicity for an important cause. When these logos are attached using different techniques like Velcro, iron-on, or sewing, they portray the date and logo of the charity organization. People come to know about the organization and help them list down the place where they can either join or send their donations.
Environmental responsibilities
When companies choose logo patches that are made of environmentally friendly fabrics. This further helps in improving brand reputation. When people are more concerned about the environment or they are searching for something to help promote the environment, these patches can cater to their preferences for sustainability.
The final words
When you add custom brand logo patches into your marketing strategy, they can enhance brand awareness, boost employee morale, and offer cost-effective advertising. These patches create lasting impressions and promote your brand. Whether they add them to their uniform or give them away as gifts.